Amika Normcore Signature Shampoo

The Amika Normcore Signature Shampoo is a luxurious everyday cleanser that delivers a perfect balance of gentle care and nourishing hydration. Formulated with coconut acid, sea buckthorn, and a rich blend of vitamins and antioxidants, this sulfate-free shampoo removes buildup without stripping the hair’s natural moisture. The result? Hair that’s clean, soft, and effortlessly shiny—no matter your hair type.

Infused with Amika’s signature scent—a warm, spicy blend of vanilla, citrus, and clover—Normcore makes daily cleansing feel like a treat.

Key Benefits:

- Gently cleanses without stripping or drying

- Boosts moisture, softness, and shine

- Enriched with sea buckthorn, a superfruit rich in omega-7

- Safe for color-treated and chemically processed hair

- Ideal for all hair types

- Sulfate-free, paraben-free, cruelty-free, and vegan

How to Use:

1. Apply to wet hair and massage into a rich lather.

2. Rinse thoroughly.

3. Follow with Amika Normcore Signature Conditioner for best results.

Pro Tip: Perfect for daily use—pair with a weekly hair mask to maintain moisture and strength.